As an educational trust comprising two senior girls’ schools and one junior girls’ school in central London, FHST has a significant web presence. Over the years this had become increasingly restrictive due to the nature of the existing web platform and was taking up far too much management time.
Big Frank was brought in to help increase flexibility and reduce the resource and time being consumed managing and maintaining the three sites operated by the Trust. A simple, clean WordPress solution was developed to ensure an intuitive user experience, the user journey and signposting around the sites was improved and video content was introduced across all three sites. SEO was at the heart of the solution and landing pages were created specifically for PPC campaigns.
A common theme was created to span all sites within the Trust’s portfolio.
Engagement was enhanced significantly through the use of video content.