Proptech start-up HomeViews - the review platform for residential developments, appointed Big Frank to increase the efficiency and effectiveness of their acquisition through social media.
As well as the full review, audit and on-going management of their SEO, we created and ran their online advertising across Social Media and Google Display, both to raise brand awareness, encourage users to leave reviews. We established an optimum cost model per review acquisition to ensure Homeviews were able to further manage social media in-house as they resourced up.
The campaign received more than 1,500,000 impressions.
And we established an acquisition model that halved HomeViews’ cost per acquisition.