Enable asked Big Frank to create and deliver a 12 week social campaign to encourage Wandsworth residents to enjoy the Borough’s green spaces responsibly.
Enable is a not-for-profit organisation managing health, leisure & community services for the London Borough of Wandsworth. In 2020/21 the borough’s green spaces had seen high levels of usage during lockdown and Enable needed to engage with the local community to both encourage park usage, but also to treat them with respect.
Big Frank created created a social campaign, under the existing LoveParks banner, that shone a light on environmental initiatives, raised awareness of the abundance of wildlife and celebrated those in the community who use the parks to maintain their well-being. By delivering a consistent stream of information and event promotion throughout the campaign we saw awareness, engagement and follower numbers all increase across the board.
Content created included video, treasure hunts, infographics and event photography.