After 5 years establishing themselves as the leading student accommodation brand in London, urbanest felt it was time for a complete rebrand.
Big Frank developed a new more intuitive and responsive website and a mobile-first look and feel that could be extended easily across all on and offline media. The new modular look and feel was not simply for the benefit of potential residents however, it needed to sit comfortably with all stakeholders at a corporate, governmental and property level – a major task involving all aspects of the organisation.
The new brand creative had to work seamlessly across offline brand collateral as well as online applications.
It was also designed to be used creatively at major accommodation fairs to differentiate urbanest from standard exhibition stands.