Urbanista wanted a distinctive identity for its new development in Hackney, giving potential buyers a clear feel for what it would be like to live in and experience this creative hub of London.
Big Frank was tasked with naming the development and developing the core identity. Taking historical inspiration from William Spurstowe, Vicar of Hackney 1643 (ejected from the parish for nonconformity in 1662), Spurhouse was settled upon and once due diligence and all local searches had been completed, this was given an urban/industrial feel to reflect the area’s industrial past.
Working closely with the appointed agency, floorplans were drawn, CGIs were created and brand collateral developed.
Along with a website to showcase the development, its features, location, accessibility and the local area.