Young Minds is committed to improving the wellbeing and mental health of young people. A recent rebrand had given the charity the distinctive look and feel that they were after, however they were looking for an agency to interpret the new guidelines in a creative and intelligent way across their offline materials.
Big Frank was brought in to look at how the new identity could be applied to different audiences across the portfolio of fundraising collateral. This was done in double-quick time. The result was a new fresh take on the brand refresh and a set of beautifully designed fundraising materials that would last Young Minds for many years.
A consistency of design was applied, whilst differentiating individual pieces through use of colour.